First Press: From Craft Coffee to Global RTD Brand
Australian cold-drip coffee producer First Press worked with Tetra Pak to transform its craft coffee concept into a scalable shelf-stable ready-to-drink business while expanding into plant-based beverages and new retail and export markets.
Tetra Pak
First Press, an Australian producer of cold-drip coffees, identified opportunities in the growing shelf-stable ready-to-drink coffee and plant-based beverage categories.
Tetra Pak supported the company in optimising product formulations for commercial production while helping maintain the premium coffee experience associated with its craft origins.
The collaboration enabled First Press to develop a scalable product range responding to growing consumer interest in innovative dairy, protein and plant-based beverages.
The company has subsequently expanded into new retail and export markets.
The case demonstrates how product formulation, processing expertise and appropriate packaging can help emerging beverage brands move from craft-scale concepts to commercially scalable products.