Chicken Usage Summary — Consumer Research 2014
National Chicken Council
A consumer research presentation examining chicken usage, purchasing behavior, preferences, and factors influencing consumption decisions among U.S. consumers.
Executive summary
The National Chicken Council's consumer research provides insight into how consumers use and purchase chicken and the factors that influence their decisions.
The research explores consumer attitudes toward chicken consumption and identifies key considerations affecting purchasing and usage patterns. The findings provide useful context for food marketers, poultry companies, retailers, analysts, and other stakeholders seeking to understand consumer behavior within the chicken category.
The report serves as a historical benchmark for understanding consumer preferences and provides industry stakeholders with data that can support marketing, product positioning, and consumer engagement strategies.